MARKETING TIPS & HINTS

SOCIAL MEDIA

Welcome to the world of Panache Social! The following information will help you create exciting, interactive and a fun online presence for your classes. You need to make sure that your website profile page, social media profiles and pages are up to date and engaging. If you are brand new to teach a dance fitness class, you will obviously need to start advertising and promoting your rehearsal.

The best form of advertising is word of mouth, creating the buzz about your rehearsal is vital when wanting to pull in new cast members. Create a Facebook Profile and/or Page. The profile is where your cast members add you as a friend (you may not want to use your personal profile). You can also tag cast members into the post. We would highly suggest that you have the approve post option on. This is so that cast members can not openly bad mouth you for others to see.

The Facebook Page, this is whereby people like and follow you as business….

Instragram another good platform to show off and promote your rehearsal.

On both social platform you really need to get a good following, more people the merrier. Take photos and/or short videos of your rehearsals, showing new people what happens in your rehearsal will help them feel welcome. Bear in mind if you go live in any of your rehearsals the video may be muted by the social providers.We have created a small do/don’t checklist to ensure the best social media for your class.


DO

  • Check your spelling and grammar before publishing any post
  • Add videos and pictures to posts
  • Use normal language and don’t over complicate things
  • Keep posts concise
  • Add hashtags to increase reach

DONT

  • Swear or use offensive language
  • Send the same post out more than once
  • Use the same image or text multiple times in the same month
  • Over use exclamation points
  • Post without pictures or videos

FACEBOOK

1. Set up a Facebook page for your business

  • Have a look at the Panache Dance Fitness page created by Barry Kinder, founder of Panache Dance Fitness
  • Have a look at your local competitors pages. To standout, see what you can offer that they don’t

2. Ensure all your details are correct including contact details, think about how you would like your cast members to be able to contact you

  • Most people viewing your social media will chose to contact you that way
  • Make sure the message button is located in full view on your page

3. Use Panache Dance Fitness branding for you cover picture and profile picture

  • This can be taken from the Panache Page or via the website in the social media section

4. Branding must remain consistent

  • Branding is key, try to stick to the colours of Panache if you are creating your own graphics/visuals
  • We know sometimes this isn’t possible, Christmas for instance. In this case make sure all your artworks are one coherent set. Choose a colour palette and stick to it

5. Choose the voice for you social media and ensure you stick to it

  • You may which to talk as ‘I’ on your Page, I can’t wait to see you this evening. Make sure this remains consistent throughout all your posts

6. Add an out of office response; you don’t want to be tied to answering messages all the time

  • Out of office/auto reply is a great way to let people messaging you know that you will get back to them
  • Choose a time that best suits you to reply to all your messages

7. Share posts from your page to your personal profile. This is a great way to increase reach and show off your business page

  • Facebook loves sharing
  • Once you have posted to your business page share to your personal account too. This will increase the reach of the post
  • This doesn’t need to be done for ever post, you don’t want people getting bored off seeing your posts

INSTAGRAM

1. Set us a business account for your Panache Class

  • This can be linked to your business Facebook page
  • Linking accounts means you can post from one platform and it will share to the other

2. Ensure all your details are correct including contact details, think about how you would like your cast members to be able to contact you

3. Use Panache Dance Fitness branding for you cover picture and profile picture

4. Branding must remain consistent

5. Choose the voice for you social media and ensure you stick to it

6. Add an out of office response; you don’t want to be tied to answering messages all the time

7. Ensure all posts are the correct dimensions for Instagram, too big and the photo will be cropped and you may not see all of it

  • Always check your image size when posting to Instagram
  • Instagram posts in squares so longer images will be cropped and may not always be visible
  • Check regularly how your Instagram grid looks, make sure you get a good variation of images

8. Always tag a location, this increases the reach of your post

  • This can be easily done when posting or in the edit function after posting
  • Choose your venue or location

9. Always add hashtags

  • You can add up to 30
  • Hashtags are a great way of increasing reach
  • You can Google things like ‘top hashtags for exercise’ if you need a little inspiration

10. People love to see in class posts so make sure you take lots of photos when you’re doing classes

  • When rules change update via a fun interactive post, this may be as simple as your cast members instead their socially distant boxes

11. Add highlight buttons to your Instagram

  • This is a great way to show off things you have added to your story and they are then stored to your page
  • Choose to have multiple highlights with clear simple names

REMEMBER TO JUST HAVE FUN AND FIND OUT WHAT WORKS FOR YOUR CLASS/BUSINESS

`